Sian Conway-Wood
Senior Managing Partner @181st Street
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WORK HISTORY
Senior Managing Partner @181st Street
At 181st Street Communications, Sian leads a multi-disciplinary team delivering science-backed strategies that help brands scale faster, convert more customers, and grow market share, without compromising their values.She heads up brand strategy and campaign performance across organic, paid and owned channels, specialising in high-conversion marketing for product-based luxury, FMCG and CPG brands. In 2024, her team delivered £6.23 in gross profit for every £1 clients invested, including 10:1 ROI on email marketing and 5.89:1 digital advertising ROAS.Sian advises on investor communications, retail sell-in strategy, and long-term reputation building - ensuring clients are not just profitable, but resilient and influential. Her work has helped brands secure listings with Waitrose, Sainsbury’s, Tesco, Aldi, Selfridges and Fortnum & Mason, and drive significant D2C growth through digital channels.With deep roots in sustainability and policy influence, Sian brings unique insight into Green Claims compliance, consumer trust, and ethical brand positioning. Her background in public affairs and government engagement ensures clients stay ahead of regulation, media scrutiny and shifting market expectations.Key areas of focus include- Behavioural marketing: Applying behavioural science to build habit-forming campaigns that convert and retain- Campaign performance: Designing digital strategies that deliver category-beating ROI- Retail growth & sell-in: Supporting brands to win, keep and grow strategic retail partnerships- Green Claims & reputation strategy: Ensuring compliance, building trust, and future-proofing sustainable brand stories- Advocacy & public affairs: Supporting legislative engagement and policy change around ethical and environmental issuesSian’s work bridges strategy and execution, profit and purpose - turning high-growth ambitions into measurable outcomes that scale.
EDUCATION
Coventry University
BA (hons), Fine Art
Birmingham City University
MA, Arts and Project Management
SKILLS
ABOUT SIAN CONWAY-WOOD
Sian is an award-winning behavioural marketing strategist and Senior Managing Partner at…
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