Sian Bird
Head of Creative & Cultural Advocacy @Wellcome Trust
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WORK HISTORY
Head of Creative & Cultural Advocacy @Wellcome Trust
London, GB
Leading Wellcome\'s work with the cultural and entertainment sectors to bring research to life, shift public narratives and win hearts & minds to encourage action on urgent issues like climate and mental health, through 4 key strands- Working with the cultural & entertainment sectors to create content to bring research to life- Further engaging the public through impact activations to drive narrative shifts and build political cover- Influencing decision makers by facilitating emotional connection to win hearts & minds- Supporting the ecosystem through foundational activities that create the conditions for this work
EDUCATION
City St George’s, University of London
MA Arts Criticism & Management, Dissertation on branding & the London orchestras
Cardiff University / Prifysgol Caerdydd
Bachelor of Arts - BA, English Literature and Music
SKILLS
ABOUT SIAN BIRD
My passion is bringing people together to create change and innovative new ways of working that capitalise on the value of creativity. I have 20+ years of experience in policy, organisational development, and programme management. I specialise in understanding social & economic trends, identifying strategic opportunities for growth and leading ambitious transformation projects to capitalise on these.I have led numerous strategic programmes across London, England and internationally; brokering wide-ranging partnerships, often between the commercial/cultural/civic sectors, to create shared ambitions and effective strategies for delivering systemic change. My specialisms are cross-sector partnerships, stakeholder engagement and strategy. I am a trained musician.
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