Sian Gilfillan
Senior Marketing Manager @The Access Group
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WORK HISTORY
Senior Marketing Manager @The Access Group
Loughborough, GB
Own and lead the UK demand generation engine, driving pipeline, revenue, and commercial impact across new business and customer growth in a SaaS environment- Drive pipeline generation and order intake, with clear accountability to revenue- Lead a team of 6, building a high-performance, test-and-learn culture- Execute full-funnel GTM strategies on behalf of new business and customer growth goals - Align marketing, sales, and commercial teams to improve lead quality, conversion, and ROI- Scale data-driven acquisition and growth engines, focused on measurable outcomes- Translate complex propositions into clear, high-impact messaging and positioningBuilt on a track record of delivering growth across technical B2B environments, including scaling lead generation (+170% YoY) and leading digital transformation initiatives
EDUCATION
Loughborough University
Retailing, Marketing and Management BSc, Business, Management, Marketing, and Related Support Services
Fred Longworth High School
High School
Winstanley College
English Language, Psychology, Theatre
SKILLS
ABOUT SIAN GILFILLAN
Creative and strategic marketing leader with 10 years experience in designing and delivering successful marketing and brand strategy across regulated product and service portfolios. Proven history driving success in clinical and consumer environments globally, building innovative digital and traditional GTM strategies which enable the acquisition, retention, and growth of client accounts / product sales and deliver tangible ROI. I’m a supportive, collaborative, and driven person with extensive experience in stakeholder management across matrix organisations and delivering against target under private equity ownership. As passionate about strategy development as I am about tactical delivery.I’ve held management / leadership positions in digital, communications, internal communications, operations and strategy. I’ve managed substantial budgets, teams, projects & strategies globally for companies covering extensive portions of the drug development lifecycle and beyond.
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