Shyann Barkdull
Operating Executive Focused on Growth & Commercial Value Creation | $50M+ Growth Investment Portfolio | EBITDA, Unit Economics Optimization & Scale Driven | Wharton EMBA
- Role
- Sr Director of Paid Media & Acquisition at The Zebra
- Location
- Bremerton, WA, US
- LinkedIn followers
- 500 followers
About Shyann Barkdull
Operating executive with P&L accountability for customer acquisition and growth capital deployment at scale. I specialize in improving unit economics, building durable growth engines, and professionalizing go-to-market systems across consumer and regulated businesses.I currently own a $50M+ growth investment, with direct responsibility for CAC efficiency, payback, and revenue contribution. My experience spans scaling performance and brand investments, launching new profit centers (affiliate from $0 → $3.6M net revenue in six months), and reallocating capital using incrementality, and rigorous experimentation to drive sustainable growth.I partner closely with Finance, Product, and Data leadership to translate strategy into execution, particularly in complex or compliance-sensitive environments. I’m most effective in post-close, high-ambiguity situations where disciplined capital allocation and operating rigor materially impact outcomes.Currently an Executive MBA candidate at The Wharton School.
Experience
Sr Director of Paid Media & Acquisition
Jul 2025 — Present
Education
The Wharton School
Master of Business Administration - MBA
Wasatch Academy
High School Diploma
University of Utah
Bachelor of Science (BS), Strategic Communications
University of Utah
Bachelor of Science (B.S.), Psychology
Skills
- Event Planning
- Digital Marketing
- Online Campaign Management
- Project Management
- Customer Service
- Marketing
- Event Management
- Digital Strategy
- Custom Facebook Pages
- Marketing Strategy
- Social Media
- Social Networking
- Online Advertising
- Adobe Photoshop
- Facebook Marketing
- Time Management
- Microsoft Word
- Strategic Planning
- Twitter Marketing
- Advertising
- Online Marketing
- Social Media Marketing
- Facebook Fan Page Creation
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Team Building
- Public Relations
- Campaign Strategies
- Public Speaking
- Leadership
- Campaign Management
- Strategic Communications
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