Shyama Dutta
Assistant Vice President at Vmedu Inc @Vmedu Inc
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WORK HISTORY
Assistant Vice President at Vmedu Inc @Vmedu Inc
Bangalore, IN
SCRUMstudy is the global accreditation body for Scrum and Agile certifications. It has authored the SBOK™ Guide as a comprehensive guide to deliver successful projects using Scrum. SCRUMstudy works through its large global partner network of Authorized Training Providers (A.T.P.s) to deliver training and certifications. Important certifications provided by SCRUMstudy include Scrum Fundamentals Certified(SFC™), Scrum Developer Certifed (SDC™), Scrum Master Certified (SMC™), Agile Expert Certified (AEC™), Scrum Product Owner Certified (SPOC™), Expert Scrum Master Certified (ESMC™), Scaled Scrum Master Certified (SSMC™) and Scaled Scrum Product Owner Certified (SSPOC™).\\\\n\\\\nHelped develop the VMEdu/SCRUMstudy platform, an online marketplace linking content experts with training providers globally for professional certification courses\\\\n• Identified potential sales channels, develop go-to market, communication and sales strategy for effective platform launch\\\\n• Managed email marketing campaigns and performed regular A/B testing to identify best practices based on analytics to optimize e-mail conversions with partners\\\\n• The VMEdu online e-learning platform is currently used by around 1400 training partners globally\\\\n\\\\n Brand Re-positioning and Launch - SCRUMstudy as a certifying body\\\\n• Re-designed communication on website and social channels to reflect the new positioning\\\\n• Worked to set-up the customer relationship management, generate initial partnerships and enhance corporate awareness of the product\\\\n• Introduced virtual instructor-led classes for customers to increase profitability for the brand\\\\n• Provided creative direction and content to product marketing collaterals such as marketing videos, brochures, email templates and presentations\\\\n\\\\n SCRUMstudy currently has the most number of global training partners for any Scrum/Agile certifying body and also has the best engagement metrics (e.g. time spent on site, bounce rate) when compared to competition\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Xavier Institute of Management
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services, A+
ABOUT SHYAMA DUTTA
I have over 6 years of experience in Team Management, Customer Support, Lead Generation, Business Development, Relationship Management, Training and Administration. I started my career as an Assistant System Engineer in Genus Info System handling the hardware and network support desk. Currently I am working as a AVP (incorporated as VMEdu Inc. in USA)- awarded as one of the top 100 most innovative companies in the world by Red Herring and awarded as the 5th fastest growing company in India by Delloite. I have worked in a number of roles at Edusys, key ones being heading various global educational brands and responsible for handling end to end customer support operations all across the globe. I collaboratively design comprehensive and strategic training solutions for global corporations, and also create a network of training partner organizations across several geographies. I also have experience in SEO, email marketing, social media analysis and marketing & website design.
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