Shyam S.

About Shyam S.

A passionate Marketing Professional with over 19 years cross cultural experience in the areas of Digital Marketing, Marketing Operations, Go to Market Strategies, Marketing Budgets, Marcom,Marketing Automation Software (SalesForce Pardot/Netcore), Brand Marketing, Marketing Technology, Events/Trade shows, Digital Analytics, Advertising, Sales,Vendor & Client Management- Hands on experience in Google Adwords (PPC), Search Engine Optimization (S.E.O), Social Media Optimization, Go to Marketing Strategies, Google & Webmasters Tool,Search Engine Marketing (S.E.M), Media Planning, Marketing Automation Software, Press Releases (PR), E-Mail Marketing, Google Shopping, Marketing Financial Budget software\'s like SAP Ariba & Allocadia, Events,Social Media Tools (Explic8 & Pulsar), Microsoft CRM, Clicky, Product Marketing, Service Marketing, Direct Marketing, Video Optimisation, Banner Advertising, Competitive & Market Analysis, Content Marketing, Marketing & Corporate Communication, Webinar, Data Analytics & Influencer marketing- Having Good experience in both B2B and B2C Marketing and also Ecommerce marketing. Have experience in working with Analysts /Media Agencies/PR and Advertising firms- Possesses excellent interpersonal, communication and organizational skills with abilities in team management, vendor/Agency relationship management & customer relationship management both in India/US/APAC/Europe & other Markets. Implementing competent strategies in order to improve the efficiency of the marketing campaigns to achieve Revenue and Return on Investment(ROI).

Experience

1. Senior Global Marketing Manager

   Cognizant

   Mar 2023 — Present · Chennai, IN

Education

• University of Madras

  B.E, Production Engineering

  1997 — 2001

• University of Madras

  M.B.A, Marketing & Systems

  2002 — 2004