Shwetha N.
Head of Content at Pernod Ricard India
- Role
- Head of Content at Pernod Ricard India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shwetha N.
I’m a storyteller at heart (and by profession), equal parts left & right brained…
Experience
Head of Content
Nov 2021 — Present · IN
Winner of MD\'s Individual Award for Exemplary Contribution to Business (2023).Built The Mix India – Pernod Ricard India’s in-house content team – from scratch to deliver the best-in-class creatives and institute cost efficiency at scale. Created award-winning IPs like Royal Stag Boombox Festival and deployed an end-to-end content pipeline that included creatives, innovation and on ground experiences.Ushered Pernod Ricard India into the future of content with industry-first Web 3.0 experiences like the first-ever NFT sale for 100 Pipers that sold out within the first 10 minutes and the first-ever fashion tour in the Metaverse with Blenders Pride on Decentraland that saw the highest concurrent user engagement for a fashion experience. Took strategic ownership of PRI’s social & digital platforms, bringing in strategic hygiene practices, brand advocacy playbooks, creating and deploying demand-planning calendars, creative playbooks that have helped increase SOS, SOV & SOR across 15+ brands.Currently working on a Gen AI-led initiative to bring economies of scale to content creation for ecommerce-led projects across all brands.
Education
Xavier Institute of Communications
PG Diploma , Journalism
2002 — 2003
Sophia College, Mumbai
Bachelor of Arts - BA, English Language and Literature
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