Shweta Yadav

About Shweta Yadav

I am a creative enthusiast breathing around brands and ideas. I build premium brands at the intersection of strategy, creativity and commercial growth.With 4+ years of experience across luxury beauty, personal care and premium consumer brands, I’ve led integrated brand and digital marketing initiatives for global names like Kérastase, Lancôme, Kiehl’s and Redken, operating as an extension of internal brand teams to drive launches, scale and measurable business impact.My core strength lies in owning end-to-end brand mandates: from insight and positioning to go-to-market strategy, D2C & e-commerce growth, and performance optimization across paid, organic, social, influencer and retail ecosystems. I’ve led high-impact moments for these brands that has converted to uplift in website and marketplace footfall, while maintaining global luxury brand standards.I bring strong exposure to digital-first and performance-driven marketing, having helped build and scale D2C, e-commerce ecosystems across Nykaa, Amazon and brand-owned platforms, alongside CRM and consumer journey initiatives. Equally important, I’ve led and mentored high-performing cross-functional teams, driven clarity through structured planning and KPIs, and worked closely with finance, media, creative and influencer partners to unlock growth opportunities.Currently pursuing an MBA in Marketing & Brand Management from NMIMS Mumbai (2025–2027), I’m keen to take deeper ownership on the brand side and contribute to roles where brand equity, consumer connection and business growth go hand in hand.If you’re looking for someone who thinks like a brand owner, balances creativity with ROI, and knows how to scale premium brands in a digital-first world - let’s connect.To know more about me and details of the areas I\'ve worked on please feel free to drop me a message and let\'s connect.

Experience

1. Associate Brand Solutions Lead

   Schbang

   Oct 2024 — Present · Mumbai, IN

Education

• The Institute of Company Secretaries of India

  Banking, Corporate, Finance, and Securities Law

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2027

• K J Somaiya College of Science & Commerce Vidyanagar Vidyavihar Mumbai 400 077

  Bachelor of Commerce - BCom, Accounting and Business/Management

  2015 — 2018

• Vivekanand Education Societys College of Arts Science and Commerce Sindhi society Chembur Mumbai 400 071

  Junior college, Commerce

  2013 — 2015

• IIDE - The Digital School

  Certificate Course in Digital Marketing , Digital Communication and Media/Multimedia