Shweta Vats
Shopper Marketing | Category Growth | Retail & Digital commerce | FMCG | Kenvue | ex-HUL, ITC
- Role
- Group Shopper Marketing Manager at Kenvue
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shweta Vats
Shopper Marketing & Category Growth Leader | FMCG | Retail & Digital Commerce | Driving Brand Growth Through Shopper InsightsFMCG commercial leader with experience across modern trade, category growth, and shopper marketing in India’s competitive consumer goods landscape. Currently spearheading shopper marketing for feminine Heath, skin health and Oral care category ( Stayfree, Clean & Clear, Neutrogena, Listerine) at Kenvue (formerly Johnson & Johnson Consumer Health). My experience across Kenvue, ITC, and Hindustan Unilever has given me a strong understanding of the shopper, retailer, and brand triangle. I work at the intersection of sales execution, shopper insights, and category strategy, helping brands win at the point of purchase.Key areas of focus include:• Shopper Marketing & Retail Activation• Category Growth & Assortment Strategy• Joint Business Planning with Key Retailers• Go-to-Market Strategy for FMCG Brands• Omnichannel Retail including Modern Trade and E-commerceI enjoy translating consumer and shopper insights into commercial strategies that drive visibility, conversion, and long-term brand growth.Having spent several years close to the shopper and the shelf, I am particularly interested in roles that combine brand strategy, shopper marketing, and category development to unlock growth in India’s evolving retail landscape.
Experience
Group Shopper Marketing Manager
Nov 2024 — Present
Education
Econsultancy
Online Course, Ecommerce
Symbiosis Institute of Business Management, Bengaluru
Masters of Business Administration (M.B.A.), Marketing
2016 — 2018
Montfort School
Business/Commerce, General
2005 — 2011
Delhi University
Economics Honors, Economics
2011 — 2014
Skills
- Research
- Problem Solving
- Business Strategy
- Powerpoint
- Microsoft Excel
- Strategic Planning
- Teamwork
- Team Management
- Microsoft Office
- Leadership
- Management
- Customer Service
- Market Research
- Project Management
- Content Management
- Writing
- Microsoft Powerpoint
- Public Speaking
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