Shweta Shaw

About Shweta Shaw

What drives a brand’s success today? It’s not just creativity — it’s how content, data, and technology come together to tell a story that connects and scales. That’s the space I thrive in.I’m a Consultant (Team Lead) at Capgemini, working at the intersection of product data orchestration, PIM, and marketing technology — ensuring that product information flows seamlessly and supports powerful brand experiences across touchpoints.With over 6+ years of experience in digital marketing and brand strategy, I’ve led end-to-end campaigns, built digital ecosystems from scratch, and developed strategies that align creative storytelling with data-driven execution.My strength lies in bridging the gap between marketing and systems — translating business goals into scalable workflows, enabling operational efficiency, and keeping the customer experience at the center.Key Areas of Expertise- Product Information Management (PIM) & data orchestration- Digital marketing strategy & social media growth- Brand identity & campaign development- Cross-functional team leadership & stakeholder management- Data-driven storytelling across platforms- Client relationship management in high-performance environmentsI’m passionate about learning continuously — from digital advertising to AI in marketing — and excited about the evolving role of data in brand building.Whether it’s building systems or stories, I love helping brands become more connected, strategic, and future-ready.Let’s connect if you’re working at the intersection of content, commerce, and digital transformation — or if you just love chatting about smart marketing and smarter systems!

Experience

1. Consultant (Team Lead)

   Capgemini

   Jun 2025 — Present · Kolkata, IN

Education

• FUTURE INSTITUTE OF TECHNOLOGY

  Bachelor of Technology, Electrical, Electronics and Communications Engineering

  2014 — 2018