Shweta Mali

Experience

1. Industry Marketing Lead - Enterprise Business

   Jio

   Mar 2023 — Present · Mumbai, IN

   As the Industry Marketing Lead for the Strategic Large Group (SLG) at Jio Enterprise, I drive integrated enterprise marketing strategies that connect business objectives with impactful storytelling and measurable growth.• Architect and execute go-to-market strategies for enterprise products and solutions, enabling faster adoption and stronger market positioning.• Lead CXO-level engagements through curated events, executive roundtables, and persona-driven campaigns, deepening relationships with top enterprise accounts.• Design and deliver account-based marketing (ABM) programs, integrating targeted content, sales enablement, and demand generation initiatives to drive pipeline acceleration.• Partner cross-functionally with sales, product, and brand teams to launch industry-specific integrated campaigns that improve lead quality and sales conversions.• Oversee the creation of high-impact thought leadership content - case studies, LinkedIn campaigns, and enterprise narratives to strengthen JioBusiness\' position as an industry leader.• Manage agency collaborations and ensure campaign excellence, optimizing brand visibility and marketing ROI.• Drive content-led CXO journeys, leveraging digital touchpoints to unlock new business opportunities and accelerate revenue growth.

Education

• ITM Group of Institutions

  Master of Business Administration (MBA), Marketing/Marketing Management

  2014 — 2016

• University of Mumbai

  Bachelor of Commerce (B.Com.)

  2011 — 2012

Skills

• Digital Marketing
• Corporate Communications
• Communication
• Editorial
• Creative Writing
• Marketing Strategy
• Advertising
• Content Development
• Magazines
• Coordination
• Marketing Communications
• Marketing
• Organization
• Media Relations
• Journalism
• Press Releases
• Digital Media
• Social Media Marketing
• Social Media