Shweta Rawat
Digital Marketing Strategist @Fiverr
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WORK HISTORY
Digital Marketing Strategist @Fiverr
NJ, US
Google & Bing Ads - Established new Google Ads Campaigns, incorporating a well-structured account and keyword, which resulted in increased CTR and conversions.Optimized bidding strategy, ad copy, and landing pages to significantly elevate overall campaign performance, resulting in higher ad quality scores.Web and SEO - Conducted thorough site audits on clients\' websites and identified and rectified issues, which notably improved site performance and user experience. Created SEO-optimized web content and integrated schema markups, enhancing site visibility and search engine rankings, ultimately resulting in improved organic traffic. Data Analytics and Reporting - Utilized Google Search Console, Google Analytics, and Semrush to extract valuable insights and metrics. Made data-driven decisions to improve overall website performance and content.
EDUCATION
D.A.V. College
Bachelor of Applied Science - BSc
Army Public School (APS)
High School
ABOUT SHWETA RAWAT
I build scalable acquisition systems that drive measurable revenue impact.As a Performance Marketer managing multi-million dollar investments across Search, Discovery, Performance Max, YouTube, and Paid Social, I focus on building efficiency-focused campaigns rooted in data and disciplined execution.I specialize in:• Full-funnel acquisition strategy across SEO, SEM, Paid Social, Web Operations, and Content• Attribution and measurement (GA4, GTM, SA360, Freshpaint, Campaign Manager 360)• Budget forecasting and performance modeling• Conversion rate optimization and landing page alignmentCurrently expanding into Display and Programmatic to strengthen my full-funnel lead generation capabilities.
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