Shweta Mishra

WORK HISTORY

EDUCATION

ABOUT SHWETA MISHRA

I don’t believe in perfection, and I’m definitely not a self-proclaimed “expert.” I’m a marketer who learns by doing — testing, optimizing, and scaling what works. Here’s a quick rundown of my journey so far: 2019: Started my journey in marketing by managing social media and content for brands at The Old School Creatives. This is where I built my foundation in content, creatives, and understanding audience behavior. 2020 (Freelancing): Began working independently as a Performance Marketing Consultant • Ran awareness and conversion campaigns for small businesses • Learned how to generate results with limited budgets • Built a strong base in Meta Ads and performance-driven thinking 2021: Worked as a Social Media Analyst at 3DM Agency • Focused on audience insights, campaign data, and performance analysis • Started aligning creativity with data-driven decisions 2021–2024 (Eight Petals Creative Solution Renamed as Bloop): Grew into a Performance Marketing Manager • Managed Meta & Google Ads across D2C, B2B, EdTech, and Automobile sectors • Handled end-to-end campaign strategy — from creatives to conversion tracking • Worked on brands across toys, wellness, and household categories • Generated high-quality leads and drove app installs for EdTech and delivery platforms • Managed Google Search campaigns for automobile clients, driving qualified leads and test drives • Focused heavily on ROAS, funnel optimization, retargeting, and A/B testing 2024–2025: Shifted focus towards creative strategy and deeper performance insights • Worked on improving ad communication and messaging • Used data to guide creative decisions, not just media buying 2026 – Present (iDigitalise): Working as a Paid Media Specialist • Managing and scaling campaigns across Meta & Google • Combining data, creatives, and funnel strategy for better performance • Continuously experimenting to improve ROAS and lead quality Today, I focus on one thing: Driving measurable growth — not just running ads, but building performance systems that scale. Still learning. Still experimenting. Still growing.