Shweta Kataria
Digital Account Management at Cendyn | Ex- GroupM (WPP)
- Role
- Digital Account Coordinator - Client Services at Cendyn
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shweta Kataria
As a Digital Account Coordinator at Cendyn, I oversee and support the execution of multi-channel marketing campaigns across SEO, SEM, Display, Paid Social, and Web platforms. I manage recurring campaign tasks, from trafficking setup to asset coordination and performance reporting. My role involves drafting comprehensive monthly reports and collaborating with internal teams to deliver meaningful insights.With a focus on communication, organization, and follow-through, I ensure client needs are met with precision and efficiency, while maintaining high-quality execution across all initiatives- Specialities & Tools : Microsoft Office,Programmatic Advertising,Client Servicing,Facebook Ads, Display & Video 360, YUMI/BARC, ClickUp, Salesforce.com, CMS, YayPay, Jira- National Medalist in Table Tennis and have represented Haryana state more than 16 times at National level in Table Tennis Championships- Keen amateur Table Tennis player now & love reading non-fiction.Feel free to reach me at s••••••••@gmail.com
Experience
Digital Account Coordinator - Client Services
Aug 2024 — Present · Gurugram, IN
Lead end-to-end campaign management across SEO, SEM, Display, Metasearch, Paid Social, and Website channels, ensuring timely execution of monthly and ongoing client initiatives-Create trafficking documents and coordinate the delivery of creative assets and tracking information to AdOps for proper campaign setup-Draft and present comprehensive monthly digital marketing reports with performance analysis, KPIs, and actionable insights, collaborating with subject matter experts for data accuracy-Maintain and update website content through CMS platforms, assist end users with CMS functionalities, and coordinate with web development teams to address maintenance needs-Manage monthly invoicing QA processes to ensure billing accuracy, verify campaign data, and support finance teams with clear and timely documentation-Act as a primary point of contact for day-to-day client interactions, maintaining professional and timely communication, and ensuring all tasks and deliverables are on track and meet quality standards.
Education
Jamia Millia Islamia
Master's degree, Sociology
2019 — 2021
St. Stephen's College, Delhi
B.A - English Honours
2015 — 2018
Lions Public School
CBSE - 12th boards - Score : 93%
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