Shweta Jangir

WORK HISTORY

EDUCATION

ABOUT SHWETA JANGIR

Nearly 18 years back when I walked into IMRB to give an interview for a post of qualitative research executive, never did I imagined that I will so fall in love with it! It has been so many years since then and I believe that one thing that I totally love about this profession is the ability of consumers/users to completely delight you by how they think and perceive. As a qualitative researcher at heart, I wish to understand the world from consumer’s point of view. I desire to know what they wish to know and the way they wish to know. I yearn to give meaning to their experience, to feel what they feel and the way they feel it. I crave for consumers to be my guiding light and help me unearth their knowledge, attitudes and practices. Over the years, analyzing briefs, culling out key business questions out of them has become a habit. Delivering research designs that would be best suitable/fit to answer the key questions has been at the center of projects that I have delivered. Providing actionable insights which support marketeers in this dynamic world is something I do not compromise on. Although qualitative research is something, I am passionate about, I have also enjoyed brief stints in social research and quantitative research. I am also comfortable is doing UX research. I have worked at several market research agencies, namely, IMRB, Hansa Research, Market Xcel and GfK. I have worked across multiple categories and sectors such as FMCG, Automobiles, Media, ITES, White Goods, Health Care, Alcohol, Cigarettes etc. I also had the opportunity to work as a senior technical consultant at the Ministry of Women & Child, GOI and enjoyed my work in the social research domain as well. Look forward to contributing to clients in a way where they can build \'consumer-centric\' strategies.