Shweta Joshi
Sr Associate Pmm @Rubrik
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WORK HISTORY
Sr Associate Pmm @Rubrik
Palo Alto, CA, US
Refined launch messaging & positioning as part of content assets that contributed to $50M+ in pipeline (136% of goal) and 20k+ MQLs (283% of goal), supporting one of the company’s highest-velocity marketing engines with pipeline up 700%+ YoY, outpacing overall company growth of 530+%- Enhanced core messaging for the Entra ID Resilience & Recovery launch and executed key GTM content assets (ebook, checklist, infographic), strengthening Rubrik’s positioning against native tools and supporting competitive differentiation. Infographic drove ~15k impressions. Checklist dove ~$16k in influenced pipe, 2.2k+ clicks, and ~30 MQLs- Served as the primary product marketing liaison across Product, Technical Marketing, Design, and Web, coordinating cross-functional execution to deliver 7+ launch assets on time- Led end-to-end product page creation for a major Okta Backup launch, translating product capabilities into clear, customer-focused messaging to support launch readiness and adoption. Drove 7750 visitors (6771 unique) to the page in ~1 month. The page ranked #3 in organic search for 1 keyword (okta backup platform), and in the top 10 for 4 other keywords.
EDUCATION
King's College London
Master of Science (MSc), Organizational Psychiatry and Psychology
Fergusson College
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT SHWETA JOSHI
I combine technology with GTM strtegy and wordsmithing expertise to generate leads and deliver quantifiable branding experiences in Product Marketing. Check out my portfolio at Curious? Let me elaborate.I’ve always been fascinated with the supremely efficient – yet sometimes quirky – workings of the human brain. It was this interest in our least understood organ that led me on a search to find the answer to the question “What makes people tick?” The answer to this question is layered with complexity. To distill and apply the knowledge I gained during my Bachelors and Masters degrees, I decided to pursue Content Marketing. Being able to combine my lifelong penchant for writing with an understanding of how people think has led to a rewarding career in B2B Marketing. I specialize in highlighting technology capabilities and services through digital media. My writing skills, coupled with a solid conceptual understanding of modern technology, ensure that technical information is communicated in an eloquent and succinct way.Here are my greatest achievements:1. Improved SERP rankings for the new website by a maximum of 89% for a target keyword, and an average of 59% overall2. Penned and optimized tech webpages with on-page SEO. Resulted in a 26% increase in website visitors in just 3 months3. Wrote SERP-optimized webpages about IoT App Development, Cloud Optimization, DevOps, and more. Achieved a SERP ranking in the top 3 for these three pages, and top 5 for Big Data4. Created MQLs through drip email marketing. Achieved a maximum open rate of 40%(compared to an average of 15.98) and a maximum CTR of 12%(compared to the average of 0.5%)5. Won an award for generating 30 leads (1 of which went to the signing stage) during a webinar with AWS6. Contributed to generating 150 leads during HIMSS, a global healthcare technology exhibition and conferenceSkills:Content Strategy | Editorial Content | Project Management | Content Marketing | Content Calendars | Competitive Analysis | Analytics | SEO | Web Content | Blogging | Dev Content | Video Content Development & Presentation | Lead Gen | Email Marketing | Event Marketing | Branding | Link Building | Social Media | Storytelling | Cross-functional Collaboration | CommunicationExposure to Tools:CMS: WordPress, Craft, ClickDimensions, HubspotDesign: Adobe XD, CanvaDevelopment: HTML5, CSS3SEO Optimization: Semrush, Ahrefs, SurferSEOManagement: JIRA, Asana
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