Shvetha Raghunath
Director Marketing @Infor
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WORK HISTORY
Director Marketing @Infor
Bengaluru, IN
SKILLS
ABOUT SHVETHA RAGHUNATH
Over 21 years of experience in crafting and executing marketing campaigns which includes applying analytics to better profile, target and retarget prospects, adapting campaigns to deliver higher quality responses and improve conversions rates, development and management of the digital and social strategy for the category, and ensuring marketing objectives are strategically aligned across the buyer\'s digital journey. Focus on driving audience-led campaigns to better operational digital experience, which is relevant, personalized & in support of the campaign strategy. Operational functions include – user experience, assets, digital demand tactics such as offer management and the project management of paid media, live person and search engine optimization, event planning and execution and response management.
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