Shvetha Raghunath
Director Marketing at Infor India | Performance Marketing I Experienced SaaS B2B Marketing Leader | Never giving up on a great idea 💡
- Role
- Director Marketing at Infor
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shvetha Raghunath
Over 21 years of experience in crafting and executing marketing campaigns which includes applying analytics to better profile, target and retarget prospects, adapting campaigns to deliver higher quality responses and improve conversions rates, development and management of the digital and social strategy for the category, and ensuring marketing objectives are strategically aligned across the buyer\'s digital journey. Focus on driving audience-led campaigns to better operational digital experience, which is relevant, personalized & in support of the campaign strategy. Operational functions include – user experience, assets, digital demand tactics such as offer management and the project management of paid media, live person and search engine optimization, event planning and execution and response management.
Experience
Director Marketing
Aug 2024 — Present · Bengaluru, IN
Skills
- Marketing Event Planning
- Social Media Marketing
- Integrated Campaign Planning
- Pre-Sales
- Marketing Strategy
- Cloud Computing
- Digital Marketing
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