Shveta Raina

About Shveta Raina

Shveta Raina, drives the overall communication strategy of AVIZVA. With more than 13 years of experience as a communication strategist, Shveta’s role at AVIZVA exists at the cross roads of being an employee advocate & leadership advisor. After years of efforts on setting the foundation of AVIZVA brand, that involved structuring the internal & strategic communication, she is all set to revamp brand’s digital presence and share AVIZVA’s many noteworthy contributions & innovations in Health-Tech space.Shveta set foot into the distinguished doors of AVIZVA post designing and drafting communication strategies for acclaimed conglomerates such as Escorts, Max Life Insurance and Anand Group. A diligent architect of brand AVIZVA, she has travelled a spectacular journey from acing the mid-senior position, to now spearheading the communication practice. Besides her contribution within AVIZVA’s communication sphere, she has dispersed her valued strategic competence to a myriad of Health-Tech giants in US.In terms of her communication approach she power-packs everything into simple & impactful stories that talk to the audience.

Experience

1. Vice President - Communication and People

   AVIZVA

   Apr 2024 — Present · Gurugram, IN

   As a Communication Lead, I drive all facets of communication for AVIZVA India & US. From laying the foundation of the brand about seven years back, to being the cross bridge between organization and its people - I have laid strategies to engage current as well as prospective talent, drive change communications, develop campaigns & initiatives for people to be brand ambassadors.Addressing all key stakeholders across India & US, I focus on building & structuring business & strategic communication that reflects our capabilities, our values & our people. The communication strategy at AVIZVA thrives on the balanced consideration between organization’s belief & people expectation. With this philosophy at the core, I ensure the practice focusses on driving simple, clear & effective communication that talks to people, not just informs them.An all time favourite about my role here - I love decluttering the complex communication approaches, be it for an internal audience or positioning ourselves to our clients. I believe in creative yet straight storytelling - thoroughly enjoy converting complicated technology offerings to impactful business stories.The role positions me as an advocate of the employees and an advisor to the leadership. I have co-created business communications & thought leadership artefacts that have put us in bright spotlight within the industry.Tactically driving all channels of communication : PR, Social Media, Internal Events & Platforms, Industry Events & Sponsorships with an incredibly lean team of experts.

Education

• Department of Management Studies, IIT Delhi

  Certification in Marketing Management, Marketing

  2013 — 2013

• Bhartiya Vidya Bhavan-Delhi Kendra

  Post Graduation in Public Relations, Public relations

  2007 — 2008

• Delhi University

  Bachelors in English Hons., English

  2003 — 2006

• St. John's school

  Business/Commerce, General

  1991 — 2003

• Bhartiya Vidya Bhavan-Delhi Kendra

  Masters in Mass Communication, Mass Communication

  2008 — 2009

Skills

• Market Research
• Corporate Communications
• Leadership
• Team Building
• Management
• Public Relations
• Internal Communications
• Media Relations
• Advertising
• Event Management
• Employee Engagement
• Social Media
• Marketing Communications
• Marketing
• Corporate Social Responsibility
• Brand Management
• Marketing Strategy
• Newsletters
• Team Management
• Budgets