Shuyun Tian
Brand Manager of Pubg Mobile, North America @Tencent Americas
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WORK HISTORY
Brand Manager of Pubg Mobile, North America @Tencent Americas
Los Angeles, CA, US
Development and implementation of marketing plans and strategies for PUBG MOBILE in the North America Region and marketing beats to amplify brand awareness and player engagement.• Collaborate with the community, influencer, UA, and partnership teams to execute global and regional creative campaigns (E.g. PUBG MOBILE BlackPink Virtual Concert Promotion Plan, reached 20MM+ Impressions)• Developing creative scripts and marketing assets for key products during key periods, ensuring they are aligned with the brand guidelines and messaging.• Designed official websites and wrote copies for upcoming key products and provided branding feedback to optimize the website throughout phases.• Monitor and report on the performance of marketing campaigns and channels using key metrics, and make data-driven recommendations for optimization.
EDUCATION
University of Westminster
Summer Exchange Program, Cinematography and Film/Video Production
University of Southern California
Master's degree, Communication Data Science (STEM)
University of Washington
Bachelor's degree, Mass Communication/Media Studies
ABOUT SHUYUN TIAN
Brand & Marketing Manager | Gaming | Digital Innovation Passionate about…
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