Shuvankar Roy

About Shuvankar Roy

B2B Saas Marketer, Digital Strategist, Marketing, and Visionary. With over 19 years of relevant work experience, I have a proven track record of delivering innovative and impactful solutions by putting together solutions & partnerships for brands across industries. I have diligently performed year on year, keeping in mind the target assigned to me and staying committed to maintaining a healthy top-line and, even more importantly, bottom line. I\'m pre-disposed to fairness, sharing success, and knowledge. While working, I completed a full-time Post Graduation Executive Management Program from S.P. Jain Institute of Management and Research, India\'s premier institute and among the top few in Asia. Additionally, I pursued Advanced Digital Marketing from Digital Marketer and Simplilearn, specializing in SEO, PPC, Marketing Automation, and Google Analytics. While working for a plethora of companies, I religiously excelled in various facets, from Strategy, Marketing Automation to Business Development, B2B SaaS Marketing, B2C Marketing, Digital Marketing, Client Servicing, Partnerships & Alliances to creating Loyalty Marketing Programs for Channel Partners, Employees, and End Consumers. I helped clients across industries excel by providing cutting-edge solutions. I also excelled in activities outside the professional domain and have shown immense improvement. I have an innate proclivity for martial arts, surfing, traveling, exploring cuisines and cultures, etc. Additionally, I took an immense interest in outdoor and indoor sports, visa vis, football, cricket, swimming, squash, badminton, basketball, and tennis. My goal in life is to learn and grow professionally and personally from peers and seniors and work in a team. My ingenuity and commitment, either professionally or personally, are unparalleled as I perpetually strive to transcend by going beyond the boundaries laid down. Additionally, with the stints I have had working for a plethora of organizations, I have diligently & continually shown immense improvement by learning and grasping the nuances of the industry, not falling short of expectations as laid down by the company and implementing it in real-time at my place of work. I firmly believe in being at the frontline, listening, and learning, which can take place anytime, anywhere. To have a predilection and an innate penchant for it, cutting across phases in one\'s growth, sets apart a winner, a leader from the rest. Last but not least, I actively search outside of my core domain for knowledge and inspiration.

Experience

1. Go to Market Manager-demand Generation Growth & Performance Marketing Content Marketing

   WorkSpan

   Sep 2021 — Present · San Mateo County, CA, US

   WorkSpan is the Ecosystem Cloud to drive joint sales, marketing and solutions with partners. WorkSpan gives you a single source of truth, bringing together your ecosystem partners on a digital platform to quickly deploy and operationalise your partner initiatives. You can now drive revenue with your partners from Leads to Wins in real-time and deliver solutions from Idea to Launch with speed. WorkSpan is a privately held company backed by Mayfield, M12 (Microsoft Ventures) and Redline Capital. Current customers include SAP, Google, Microsoft, Accenture, VMware, Deloitte, AWS, HPE, Citrix, Capgemini, SUSE, Cisco, SAS, DellEMC, and many others- Developing, executing, and measuring innovative and results-focused demand generation programs and campaigns.(6sense, LinkedIn Ads, Google Ads, Outreach, etc.)- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend- Improve the efficiency and effectiveness of the marketing automation system (Hubspot/Marketo/Salesforce) to nurture leads better, increase conversion rates through marketing qualified leads, and improve the integrity of the overall database- Work with other team members to develop programs that significantly increase the marketing database and overall pipeline (e.g, content marketing, webinars, events)- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations- Analyze campaign outcomes in detail, drawing insights and presenting results. Key Accomplishments- Overhauled campaign operations and implemented ABM segment alignment across the full GTM org - Launched a new website, resulting in 50% more demo requests and 37% increase in session duration - Increased display ad CTR by 750% through enhanced messaging and design in one quarter

Education

• Simplilearn Alumni

  Advanced Digital Marketing Specialist Program, Digital Strategy, SEO, SEM, PPC, Social Media, Programmatic Marketing

  2020 — 2020

• Institute Of Hotel Management, Aurangabad

  BA - Bachelor of Arts, Hotel, Motel, and Restaurant Management

  2001 — 2004

• The University of Huddersfield

  Bachelor of Arts - BA, Hotel/Motel Administration/Management

  2001 — 2004

• Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2001 — 2004

• Northwestern University - Kellogg School of Management

  Post Graduate Certificate in Product Management, Product Management, Product Marketing

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration - MBA, Marketing/Marketing Management, General,

  2011 — 2012

• MICA | The School of Ideas

  Advanced Certifcate in Digital Marekting, Digital Marketing