Shuvam Das

About Shuvam Das

Hubspot Marketing Specialist | 2 + years of ExperienceDynamic professional excelling in optimizing sales operations and data-driven decision-making. Expertly collaborated with the Sales Team to customize lead journeys and advanced analytic dashboards. Implemented robust data governance for enhanced accuracy and streamlined report management, including CEO and Heads Dashboards.Proven proficiency in setting up workflows to identify and manage junk data, integrating forms on external websites, and ensuring efficient entry of inbound leads. Adept in lead and email tracking, analyzing leads across marketing activities, and establishing a comprehensive lead scoring process, boosting data engagement with HubSpot Scores.Provided pivotal support to the Finance team, optimizing client communication, invoicing, purchase orders, contracts, and booking forms. Developed role-specific dashboards, reports, and routine tasks for Sales Leadership, ensuring consistent team oversight. Successfully integrated WordPress and MailChimp into HubSpot CRM, showcasing adaptability and tech-savvy skills.Meticulously managed duplicates, maintaining data integrity for seamless lead transitions to MQL status. Proficient in HubSpot Marketing, with hands-on experience in visualizing reports using Looker Studio. Consistently created and maintained daily, weekly, and monthly dashboards

Experience

1. Marketing Automation Specialist

   Firstsource

   Feb 2024 — Present · Hyderabad, IN

   Marketing Automation:1.HubSpot Workflows (Nurture Streams, Behavioral Triggers.Branching Logic)2.Lead Scoring & Segmentation (MQLs, Intent Data)3.A/B Testing (Email CTAs, Subject Lines)4.CRM Integrations (HubSpot APIs, Salesforce, Dynamics 365)Campaign Management:1.LinkedIn Campaign Manager, DemandBase, influ22.Event-Based Campaigns (CXO Summit, Emergence Summit)3.Multi-Touch Attribution (Funnel Analysis, Lead Source Tracking)Data & Analytics:1.Looker Studio (Real-Time Dashboards, ROI Visualization)2.Excel (Pivot Tables, Data Cleansing)3.Database Management (Deduplication, ZoomInfo Integration)4.Technical Tools: WordPress, Mailchimp, ZoomInfoAchievement1.Boosted email performance and engagement by improving content and building dynamic workflows. 2.Made lead nurturing and re-engagement campaigns better by using data insights and working closely with the sales team.3.Provided detailed event performance reports, helping to make changes that improved campaign results.4.Provided detailed analysis on email performance of this year and provided valid solutions to tackle it5.Importing External campaigns from LinkedIn Campaign manager, Demandbase and Influ2 data weekly into Hubspot6.Handled multiple email campaigns plus newsletters and forms as an individual contributor to the the team and creating HTML and Text based emails

Education

• DAV PUBLIC SCHOOL

  High School Diploma

• KIIT - Kalinga Institute of Industrial Technology

  Bachelor of Technology - BTech, Mechanical Engineering

• KIIT University

  Master of Business Administration