Shuping Liu
Go-to-market Manager Chef De Produit Marketing @Huawei Consumer Business Group
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WORK HISTORY
Go-to-market Manager Chef De Produit Marketing @Huawei Consumer Business Group
FR
Led the development and implementation of Go-to-Market strategies for the introduction of new products into the market. This involved meticulous planning and coordination with cross-functional teams, resulting in a revenue of XXM € per year, XX% more than expected, XX% increase in brand awareness- Elaborated, broke down, and implemented data-driven business strategies to ensure business success, while tracking and ameliorating by doing business analysis on a weekly basis, based on KPIs. This action monitors the ROI of investment and target achievement, contributing to reduce the unnecessary costs, improve budgeting and forecasting, and ensure business success- Led sales, marketing, e-commerce, retail, delivery, finance teams while collaborating with product development team to ensure seamless alignment of product positioning and lifecycle operations with overarching business objectives. This alignment drove consistent messaging and a cohesive market presence- Conducted in-depth market analysis with reports (GFK, IDC, Ipsos), examining market trends, customer behavior, and competitor landscapes. This analysis led to the identification of key growth opportunities, selection of products and product portfolio strategy making.
EDUCATION
武汉大学
Bachelor’s Degree, Business Administration, 3.43/4.00
法国里昂经济管理学校
Master's degree, Programme Grande Ecole
Wuhan University
Bachelor’s Degree, French, 3.44/4.0
ABOUT SHUPING LIU
Dynamic and results-driven professional with an impressive five-year track record as a go-to-market manager and consultant in an international corporate and small consulting firms, fortified by a master degree from emlyon business school and multilingual proficiency in English, French, and Chinese, I am open-minded and proactive at work, and adapt fast to new environment while keeping both feet on the ground. My professional journey has equipped me with a diverse skill set and a robust foundation in strategic thinking, cross-functional collaboration, and data-driven decision-making, allowing me to face various business challenges. MBTI personality type: ISFP-T / Adventurer
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