Shunny Thakur

About Shunny Thakur

Strategy & Implementation- Develop and execute effective performance marketing strategies across multiple channels. Manage the creation of lookalike audiences from our D1 retained user base. Data Analysis & Audience Mapping: An essential part of the role involves mapping our retained user base to existing events on platforms such as Facebook, like the \"Start Trial\" event. This task requires analyzing user retention data and strategically aligning it with similar behaviors or events on advertising platforms. Monitoring & Reporting: Monitor the effectiveness of campaigns in conjunction with the cost per D1 retained user to ensure quality as a function of cost and retention. Product Strategy & Optimization: Leverage a deep understanding of marketing funnels to provide strategic insights on product development. Identify opportunities for funnel optimization from acquisition to activation, thereby contributing to overall user growth and retention. Experimental Marketing: Spearheaded experimental marketing projects such as creating sidecar products like blog articles using ChatGPT with context from our app’s polls. Conduct keyword research to identify low-CPC keywords and run search ads on Google

Experience

1. Performance Marketing Lead

   Beosam

   Aug 2025 — Present · Gurugram, IN

Education

• International institute of business studies,Noida

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• M.G.U

  BBA, Business Administration and Management, General

  2012 — 2015