Shumaila Perween
Programmatic & GA4 (360) Specialist | Digital Marketing Expert | Campaign Optimization (RSA’s) | GTM & Google Tag Assistant | 8+ Years of Data Driven Growth
- Role
- Senior Process Specialist (Programmatic and Ga4) at Cognizant
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Shumaila Perween
With over 8 years of hands-on experience in performance marketing, I specialize in…
Experience
Senior Process Specialist (Programmatic and Ga4)
Jan 2022 — Present · IN
Implement and manage Google Analytics 4 (GA4 360) properties for websites and mobile apps, ensuring accurate tracking, enhanced measurement, and data integrity. • Configure custom events, audiences, user properties, and server-side tagging to support advanced analytics and business insights. • Develop and automate dashboards and reporting solutions using Looker Studio, BigQuery, and GA4’s native reporting tools. • Troubleshoot tracking issues, ensure compliance with privacy regulations (GDPR, CCPA), and maintain data governance standards. • Manage and optimize end-to-end Google Ads campaigns • Conduct in-depth keyword research, audience segmentation, and creative development to improve campaign performance and conversion rates. • Optimize paid media performance through A/B testing, smart bidding strategies, and remarketing initiatives. • Analyze and report on campaign KPIs, delivering actionable insights for continuous improvement and ROI maximization. • Plan, execute, and optimize programmatic advertising campaigns across demand-side platforms (DSPs) like DV360 • Build and manage audience strategies using first-party, second-party, and third-party data for precision targeting and campaign scaling. • Negotiate and manage private marketplace (PMP) deals with premium publishers, ensuring brand safety and inventory quality. • Monitor programmatic campaign pacing, troubleshoot delivery and performance issues, and adjust tactics based on real-time insights. • Collaborate with internal stakeholders, media partners, and creative teams to align media strategy with business objectives. • Stay up-to-date with platform updates, emerging digital marketing trends, and evolving best practices in analytics, paid media, and programmatic buying.
Education
Premalok mission school
Master's degree
2012 — 2014
Patna College,Patna University
Master’s Degree
2012 — 2014
Skills
- Screening
- Sourcing
- Microsoft Office
- Microsoft Word
- IT Recruitment
- Leadership
- Recruiting
- Microsoft Excel
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