Shuja Masood
Strategist, Crm Analytics & Insights @General Motors
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WORK HISTORY
Strategist, Crm Analytics & Insights @General Motors
Lead the use of customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands.Blend strategic thinking with hands-on analytics to support CRM campaign performance, customer lifecycle insights, and cross-functional decision-making.Analyze CRM influence on customer behavior and lifecycle outcomes, identifying opportunities to improve engagement and long-term loyalty.Partner with product development teams to define requirements and enhance CRM dashboards and performance reporting using Tableau and Power BI.Collaborate with marketing, media, and channel teams to shape key business questions and deliver clear, actionable insights.Support campaign measurement, closed-loop reporting, and customer profile analyses to optimize targeting and segmentation.Translate complex data into strategic recommendations, improving CRM effectiveness and marketing ROI.Work closely with data science and engineering teams to ensure data quality, integration, and consistency across platforms.Contribute to the development of CRM measurement frameworks, governance standards, and analytics best practices.
EDUCATION
University of Maine
BS, Business Administration - Marketing
Cornell University
Data-Driven Marketing certificate, Marketing
Data Career Jumpstart
Bootcamp, Data Analytics
Boston University Metropolitan College
Certificate, Global Marketing Management
Boston University Metropolitan College
Master of Science (M.S.), Applied Business Analytics Mangement, Marketing
SKILLS
ABOUT SHUJA MASOOD
WHAT I DO BEST – ANALYSIS, PROJECT MANAGEMENT, STRATEGY, INNOVATIONI’ve had success helping marketers develop data-driven decisions and strategies that contribute to marketing goals. Situations where I can help develop efficiencies in marketing or operations reveal new opportunities within large data sets and implement new marketing systems is where I want to be. Providing actionable insights, developing new market segments and prioritizing leads for sales using various analytical tools, marketing strategies and critical thinking is what I thrive on. I enjoy continuously learning new techniques and tools in data analysis. I am a person that brings positive energy to what I do and enjoys collaborating with teams to find trends and patterns in the data to answer critical business questions.MY WORKPLACE CONTRIBUTIONS Managing multiple projects – prioritizing tasks, setting and tracking project milestones and keeping stakeholders informed of progress and changes. Anticipating opportunities and challenges and pro-actively developing plans to address them Providing insightful recommendations to complex challenges and facilitate team-oriented solutions to address them. Elevate staff’s confidence and competence as an approachable resource for new marketing software. Develop templates and tools to bridge data with materials to promote sales
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