Ali Saeed Rizvi

About Ali Saeed Rizvi

Ali Saeed Rizvi, widely known as Shuja Ali, is a passionate sports innovator, accomplished screenwriter, and established film director in the mainstream Hindi film industry. With a diverse portfolio that spans four feature films and collaborations with leading Bollywood stars and technicians, Shuja has seamlessly bridged the worlds of cinema and international sports entertainment.His career began in media, including a key leadership role as Head of Programming for ATN, a U.S-based television channel operating in Kabul, Afghanistan. While India remains the epicenter of his creative journey, his influence extends across Singapore, the UAE, Canada, and Afghanistan.Shuja\'s filmography includes writing and directing Kuch Log (2011), starring Ganesh Venkatraman, Urvashi Sharma, Anupam Kher, and Rati Agnihotri, and Baat Bann Gayi (2013), featuring Ali Fazal and Gulshan Grover. He co-produced London Ke Bandhan (2017) with Om Puri and Miss India Purva Rana, and directed the socially driven Gaye Hamari Mata Hai (2018). In 2022, he produced the high-impact sports reality show Kumite 1 Warrior Hunt, starring Suniel Shetty, Mohamedali Budhwani, and Sunanda Wong.Since 2019, Shuja has served as Chief Operating Officer at Toyam Sports Limited (TSL), where he has played a pivotal role in shaping the company’s growth. He was instrumental in producing Kumite 1 Warrior Hunt, securing a major streaming deal with MX Player and engaging EndemolShine India for production. His strategic vision and media experience helped deliver a high-quality sports reality experience while strengthening TSL’s media alliances and market presence.He has spearheaded several strategic initiatives at TSL, including the launch of the MMA 1 Federation, the development of MMA-themed merchandise, and partnerships with celebrated sports icons like Mahavir Singh Phogat and WWE legend The Great Khali.In 2024, Shuja co-authored \"Lyrics By Sameer\" with Guinness World Record-holding lyricist Sameer Anjaan, published by Rupa Publications and launched by former Indian President Shri Ram Nath Kovind. His second book, published by Roli Books, is scheduled for release in mid-2025. He continues to work on exciting projects for major OTT platforms.

Experience

1. Creative Head

   Asr Media

   Aug 2012 — Present · Mumbai, IN

   An exceptionally professional film, TV, and radio proficient with over 15 years of experience.Composed and coordinated standard Indian component films like KUCH LOG and BAAT BANN GAYI. I have additionally created and coordinated numerous TV serials, TVCs, Corporate Films, and Documentaries and so forth.My feature film \'Baat Bann Gayi\' was shot in Singapore for which I was granted \"Best Film Shot Abroad-2013\" by Locations World Award, backed by IMPPA and Producers\' Guild, India. I have made entertainment programs in excess of 18 Languages in 7 nations.I view myself as lucky to work with the absolute best professionals and on-screen characters from our Indian media outlet.I have additionally served a US-based TV station \'\'ATN, Ariana Radio and Television Network\'\' as their \'Programming and Production Head\' and was situated in Kabul, Afghanistan. I took care of the whole Programming and Production division of ATN, where I was liable for the creation and administering of the program\'s quality for the channel\'s national and worldwide feed. This incorporated the conceptualization of new projects and improving the nature of the current ones. I\'ve additionally taken care of the obligations of making the FPC\'s of both National and worldwide channels. I have directed ATN\'s multi-cam unique projects and various reality shows.

Education

• University of Lucknow

  Bachelor of Arts (B.A.)

  1993 — 1995

• Integral University, Lucknow, Uttar Pradesh

  Master of Business Administration - MBA