Shuhan Lei

Marketing Professional | 3+ Years of Experience in Digital Strategy, Content Creation & Social Media | Analytics Driven Storyteller

Role
Marketing Associate at Tiptop Technologies
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Shuhan Lei

Hello there! I\'m a marketing professional with 3+ years of experience creating…

Experience

  1. Marketing Associate

    Tiptop Technologies

    Sep 2024 — Present · US

    Led content strategy and execution across LinkedIn, Instagram, and YouTube using Canva for TipTop and the 360 platform, driving a 36% increase in engagement through weekly blog posts, product launches, and CTA-driven social campaigns- Created and optimized over 15 branded decks, onboarding kits, and promotional assets, enhancing communication with internal teams and external stakeholders, and supporting investor outreach to accelerate key partnership discussions and product adoption- Conducted SEO keyword research and implemented blog and landing page enhancements that improved organic visibility and user engagement across digital channels- Managed outreach communications and data for potential investors and key stakeholders; standardized email templates and streamlined onboarding workflows to improve operational efficiency- Built and evaluated marketing programs targeting Gen Z audiences, including year-end regional reports, university engagement campaigns, and referral promotions- Directed strategic research initiatives, including market trend analysis, SWOT assessments, and monetization studies to shape product positioning and messaging strategies- Led the development and documentation of community engagement programs, streamlining content workflows and implementing feedback systems that improved user retention by 20% and increased platform interaction by 30% over three months.

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Shuhan Lei — Marketing Associate at Tiptop Technologies in Seattle, WA, US | Unifers