Shuchi Sethi
Director - Growth & Monetisation @Condé Nast India
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WORK HISTORY
Director - Growth & Monetisation @Condé Nast India
Delhi, IN
Driving business growth and revenue innovation (North & East Market) for one of the world’s most iconic design brands. At Architectural Digest, I lead strategic partnerships, branded content, and monetisation initiatives, working closely design partners to craft high-impact campaigns that align with the brand’s editorial ethos and audience aspirations.Key focus areas:Growth strategy: Identifying and unlocking new revenue streams across digital, print, events, and IPs.Monetisation & partnerships: Building and nurturing collaborations with premium brands in luxury, home, lifestyle, and real estate.Content-driven marketing: Developing branded content and native storytelling solutions that resonate with AD’s discerning audience.Innovation & experiences: Driving large-scale experiential platforms, events, and custom IPs that enhance brand equity and engagement.
EDUCATION
Rajiv Gandhi Prodyogiki Vishwavidyalaya
B.E., Information Technology
IBS Hyderabad
Master of Business Administration (MBA), Marketing/Marketing Management, General
SKILLS
ABOUT SHUCHI SETHI
A digital Media and Influencer Marketing expert with 10+ years of experience. As an individual i have consulted multiple brands on their influencer marketing & content creation campaigns which has led to a lot of success stories. Being a visionary have set up processes to sustain and subsequently grow the business.
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