Shubham Chauhan
MMM, Consultant- Marketing Analytics @Kantar Consulting and Data Sci.
- Role
- Consultant (Team Lead)- Business Analytics and Marketing Science at 凯度
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubham Chauhan
As a versatile engineer deeply passionate about data analytics and statistical modeling, I specialize in optimizing marketing effectiveness across Retail, FMCG, Automobile,Banking Energy and Telecom industries. My expertise encompasses a wide array of areas, including Marketing Mix Modeling Optimization, Media Mix Effectiveness Analysis, Promotions Evaluation, and New Product Launch Strategies.Employing advanced regression modeling techniques such as Dynamic Linear Modeling and Ordinary Least Square Regression, I excel in predictive analysis and forecasting. Additionally, my proficiency extends to Bayesian modeling, including Markov Chain Monte Carlo methods, enabling me to provide robust business insights and strategy development.I have a proven track record of success in conducting granular analyses of traditional and digital media metrics, such as TV, Radio, OOH, and FB & IG, across various geographies including South Asia, China, Arab Nations, and European markets. This allows me to understand the role of media in driving brand health metrics comprehensively.My work is characterized by a commitment to model validation and prediction accuracy, employing stacked modeling techniques for enhanced reliability. Furthermore, I am adept at budget optimization, ensuring that resources are allocated efficiently to maximize returns on investment.In essence, I offer a unique blend of technical expertise, analytical prowess, and global market understanding. My ability to generate actionable insights and optimize marketing strategies positions me as a valuable asset for driving business growth and success in dynamic and competitive environments.
Experience
Consultant (Team Lead)- Business Analytics and Marketing Science
Jan 2025 — Present · Gurugram, IN
Leading team of 5 Analysts,Project management, Client Communication, EDA, Optimization, Process improvement
Education
Resonance Eduventures Limited
Kota
National Institute of Technology Hamirpur-Alumni
Bachelor of Technology - BTech
2017 — 2021
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