Shubh Mahtani
Marketing Operations Analyst, Membership Onboarding @American Express
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WORK HISTORY
Marketing Operations Analyst, Membership Onboarding @American Express
New York, NY, US
Manage end-to-end \"execution\" of Marketing campaigns in order to launch with flawless accuracy and on time, and deliver against the Marketing and Financial goals of the company- Partner closely with Product Marketing and Channel Management to understand overall Marketing & Channel strategies and capabilities, and the strategic rationale and aspirations for specific Marketing campaigns- Understand and know how to apply marketing guidelines and standards- Understand and apply all feedback from Marketing campaign review partners (e.g, Legal, Compliance); partner across marketing teams and subject matter experts (SMEs) to align and resolve feedback in order to launch compliant campaigns that deliver against strategic objectives- Take responsibility, in partnership with fellow Marketing Operations Analysts and SMEs, for acquiring and sharing best practices to make campaign \"execution\"(preparation, submission, and compliant delivery) more effective- Focus on learning and applying new relevant tools and processes as they are rolled out in the company
EDUCATION
Fordham Gabelli School of Business
Master of Science - MS, Marketing
UNSW
Bachelor of Commerce - BCom, Marketing and Management
ABOUT SHUBH MAHTANI
I am a marketing professional specializing in customer activation, lifecycle strategy, and data-driven campaign execution.At American Express, I sit on the Small Business Customer Activation team, where I support key marketing initiatives that engage newly acquired Card Members from Day 1 through Day 30. I manage the end-to-end execution of campaigns across the Early Tenure curriculum using platforms such as Adobe and Salesforce, partnering closely with Legal, Compliance, and agency teams to deliver high-performing, compliant marketing experiences. My work has supported the launch of 25+ email campaigns and contributed to meaningful improvements in click-through performance across multiple card portfolios.Before American Express, I gained hands-on experience at Digital Remedy, where I supported multi-channel campaigns, developed social content, and analyzed performance using Google Analytics -building early strengths in digital marketing, content creation, and brand development.I also hold a Master of Science in Marketing from Fordham’s Gabelli School of Business, where I expanded my skills in marketing analytics, consumer behavior, and digital strategy. Prior to that, I earned my Bachelor of Commerce in Marketing and Management from UNSW, establishing a strong foundation in core marketing and business principles.I’m passionate about the intersection of marketing and technology and how data, creativity, and customer insight can come together to build meaningful, high-performing experiences. My goal is to continue growing as a marketer who crafts innovative, impactful campaigns that drive engagement and business growth.
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