Shubhi Soni

WORK HISTORY

EDUCATION

ABOUT SHUBHI SONI

Over the last 6+ years, I’ve led high-impact products, programs and partnerships across e-Commerce, D2C and financial services at Samsung and American Express, where I’ve led portfolio growth, driven platform innovation and shaped customer journeys through data-led decision making.At Samsung, I lead strategic programs and partnerhsips for the D2C business in India. From launching Samsung Assured Buyback to scaling BNPL offerings and architecting multi-PG payment infrastructure, I’ve focused on building digital-first growth engines that move business metrics. I also led a company-wide NPS transformation, elevating the e-Store’s score from -20 to 60+ and earning global recognition.At American Express, I managed India’s premium cards portfolio [Centurion & Platinum] and retention programs — enabling portfolio growth, forging luxury partnerships and generating multimillion-dollar fee revenue, and improving global retention ranks, even during COVID disruptions.I bring deep expertise in P&L ownership, payments innovation, program execution, and CX transformation Key strengths include: • Strategic program & partnership management • P&L ownership and portfolio growth • D2C and digital commerce strategy • BNPL, PG integrations and payments infrastructure • Customer lifecycle and retention strategy • Go-to-market execution and product launches • Data-led decision making and process automation • Cross-functional stakeholder collaboration • Customer experience (CX) and NPS improvement Feel free to connect at p••••••••@iimidr.ac.in