Shubhi S.
Executive Director | Head of Marketing – Wealth & Retail Banking | Affluent, HNI & Global Indian Segments | Brand, Growth, Digital & Performance Marketing
- Role
- Executive Director & Head-marketing,wrb Marketing at Standard Chartered
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubhi S.
Executive Director‑level marketing leader with 21 years of experience across banking, wealth, retail and digital businesses, including 13+ years in senior leadership roles. I currently lead marketing for Wealth & Retail Banking, with a strong focus on affluent, HNI and Global Indian client segments.My experience spans enterprise marketing strategy, brand and proposition leadership, digital and performance marketing, and Global Indian proposition development across key international corridors. I have a strong track record of translating business priorities into integrated go‑to‑market strategies that drive acquisition, portfolio growth, engagement and revenue, while operating within robust governance, conduct and regulatory frameworks.I have led and influenced large cross‑functional teams across product, digital, wealth, private banking and distribution, and worked closely with regional and global stakeholders to align local execution with group strategy. My work includes building scalable marketing engines, driving lifecycle and propensity‑based campaigns, and leveraging MarTech and AI‑enabled tools for optimisation and personalisation.Currently I am on a leadership role at Standard Chartered Bank, and previously held people leader roles at Kotak Mahindra Bank and ICICI Bank, delivering impact across wealth, commercial banking, cards, payments, FASTag, alliances and digital growth initiatives. Earlier in my career, I built a strong marketing foundation in the consumer durables sector.I am passionate about building high‑impact, compliant marketing organisations that balance strategic clarity, execution excellence and customer centricity in complex, regulated environments.
Experience
Executive Director & Head-marketing,wrb Marketing
Nov 2021 — Present · Mumbai, IN
Education
Delhi Public School - R. K. Puram
Science with Economics
Delhi Public School - R. K. Puram
Standard 12, Economics
1996 — 1998
Symbiosis Centre For Management and Human Resource Development
PGDM, Marketing Management
2001 — 2003
St.Fidelis College
ICSE, Science
1992 — 1996
Symbiosis Centre For Management and Human Resource Development
Postgraduate Degree, Marketing/Marketing Management, General
Delhi University
BA Honours, Economics
1998 — 2001
Skills
- Strategic Partnerships
- Relationship Management
- Credit Cards
- Brand Management
- Product Management
- Strategy
- Cross Selling
- Retail Banking
- New Business Development
- Business Alliances
- Management
- Market Research
- Banking
- Sales
- Team Management
- Business Development
- Marketing
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