Shubhi Agrawal
Product Marketing @Junglee Games
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WORK HISTORY
Product Marketing @Junglee Games
Gurugram, IN
Analyse user behaviour to create dynamic micro-segments and personalize outreach campaigns across channels.• Contribute to go-to-market strategies for product features like loyalty programs, leaderboards, and seasonal events, enhancing product adoption and feature awareness.• Drive continuous optimization through A/B testing of messaging, creatives, and timing, translating data insights into actionable improvements.
EDUCATION
IILM University, Gurugram
Master of Business Administration - MBA
Vikram University
Bachelor of Business Administration - BBA
ABOUT SHUBHI AGRAWAL
I work at the intersection of behavior, communication, and growth, designing CRM systems that make users stay, return, and convert.I’ve built lifecycle journeys, designed retention flows, shaped engagement strategies, and improved user experience through data-backed behavioural insights.What I’ve learned across brands is simple:Retention isn’t about sending more messages.It’s about sending the right emotion at the right moment.My work sits across:**• CRM strategy & lifecycle design• Behaviour-based segmentation• Welcome, winback, churn & repeat flows• UX-led communication frameworks• Personalisation & engagement journeys• Cross-channel retention executionI’m always open to meaningful conversations on CRM, user journeys, and retention systems.If you’re exploring gaps in your lifecycle or want clarity on your CRM direction, feel free to connect or book a short clarity call (link in bio).
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