Shubhendu Shekhar

About Shubhendu Shekhar

Technical Product lead with expertise in building end to end product from zero to one combined with Digital Marketing Strategies to maximizing product & customer lifetime value. Currently leading Product Management for Amazon Delivery Promise as part of Supply Chain team at Amazon. I have also led the launch of Deals and Promotion Experience for Haul, Amazon\'s low cost retail store launched in 2024. Conceptualized the digital strategy for World\'s largest adhesive company \' Henkel\' as a Product Manager -Tech, gearing towards customer acquisition and increasing the Customer Lifetime value of existing & new customers by building a full fledged digital business model and achieved + ROI for the program Ex-Product Lead for WOOL - Wipro\'s Consumer trend & thought leadership platform. Designing & implementing GTM Strategy for WOOL- Trends platform for conversations on ideas, innovation & insights with audience base of 3500+ CXOs, featuring non-obvious trends, or trends that are in the making, I have contributed in an increase of subscriber base by 70% and engagements by 82% across social media channels

Experience

1. Senior Product Manager

   Amazon

   Dec 2023 — Present · Bellevue, WA, US

   Leading deals and promotion charter for international retail driving deal regionalization across all Export destinations for AmazonDriving promotions charter for international expansion for US HAUL (low asp program) for Amazon including CX, checkout and detail page offersPlanned launch for Firefly program, a program to enable Amazon Marketplace in.PT with shared catalog from.ESLed Rally Point, a React Native mobile app built on AWS, with a 6-member SDE team, is used at all Ops sites to drive accountability during critical incidents, thus protecting brand reputation and operations at Amazon.Launched two-way communication within the mobile app, a feature that allows chat threads, prompt-led FAQs via generative AI, and leveraging large language models to summarize incidents, leading to a 60% reduction in time to manage incidents at facilities.Launched the RallyPoint application at corporate sites, leveraging optical character recognition technology, revamping the overall UX, and enabling the ability to scale to other facilities like AWS and AMZL, resulting in a reduction in incident management time by approximately 40%.Drove the product roadmap, vision, and overall strategy to enable the RallyPoint application to be used by differently abled associates, including audible alerts, two-way communication, integration with thin clients, and alarm

Education

• GrowthX®

  Growth bootcamp, Product

• Delhi Public School ,Bokaro Steel City

  High School, Science

  2006 — 2008

• Cochin University of Science and Technology

  Bachelor's Degree, Computer Science and Engineering

  2008 — 2012

• Symbiosis Centre For Management and Human Resource Development

  Master of Business Administration (M.B.A.)

  2015 — 2017

Skills

• Customer Analysis
• Employer Branding
• Team Management
• Microsoft Office
• Sales
• Management
• Retail Marketing
• Social Media Marketing
• Corporate Communications
• Business Strategy
• Online Branding
• Social Studio
• Market Research
• Pardot
• Microsoft Excel
• Powerpoint
• Business Development
• Digital Marketing
• Requirements Analysis
• Software Development
• Strategic IT Management
• Marketing
• Brand Management
• Marketing Strategy
• Java
• Strategy
• Market Analysis
• C