Shubhendra Tiwari
Category Manager @Unacademy
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WORK HISTORY
Category Manager @Unacademy
Bengaluru, IN
5+ years of Experience in Managing YouTube and 3+ years in category management. • Plan and execute new course launches for CA & State PSCs Vertical.• Drive revenue growth through category planning, competitive analysis, and pricing strategies.• Collaborate with the marketing team to develop and execute promotional campaigns.• Monitoring KPIs, enrollments, lead conversions, and retention metrics for optimization of the Category.• Worked closely with cross-functional teams (sales, content, counseling, product) to ensure category growth.• Market Share Expansion: Scaled market share from 0% to 35% in views by identifying trends and tapping competitor gaps.• Faculty Onboarding: Onboarded faculty with effective negotiation skills. Under a new project called Content Marketing onboarded and managed 110 faculties for various exam segments including State PSCs, Government Exams (SSC, Defence, UGC), and Judiciary Exams.
EDUCATION
Maharishi Vidya Mandir
08th
Newcastle University
Bachelor’s Degree, Electrical and Electronics Engineering
SKILLS
ABOUT SHUBHENDRA TIWARI
4.5+ years of experience driving revenue growth, launching new business lines, and scaling EdTech categories through data-backed strategy and content-led growth. Proven success in managing end-to-end category operations, P&L ownership, GTM planning, YouTube scaling, and cross-functional leadership.
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