Shubhashish Bhattacharjee
Ecommerce Strategy Lead at Accenture | Expertise in E-commerce Monetization
- Role
- Ecommerce Strategy Lead at Accenture in India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubhashish Bhattacharjee
Leading the e-commerce strategy at Accenture, my role intertwines advanced…
Experience
Ecommerce Strategy Lead
Sep 2022 — Present · Mumbai, IN
Monetization of ads and planning media strategies for 2 of the largest e-commerce marketplaces in India:Developed a comprehensive advertising framework and strategies for the marketplace which resulted in a 3X improvement in clicks and 5X incremental ad spends in the current fiscal yearCreated product segments, account prioritisation, optimisation of ad-campaigns and ads planning looking at seasonal product performance trends etc.Create advertising calendars and collaborated with multiple stakeholders to ensure effectiveness of campaigns with the overall marketing strategyImplementation of a personalised multi-touch platform through WhatsApp, pop-up stickys, emails to enable the sellers to improve their visibility on the platform and drive ad-spends and conversionsAutomation of the entire advertising process which has resulted in the organisation to scale up and cater to 5X of the initial number of sellers
Education
Balaji Institute Of Modern Management
PGDM
2013 — 2015
Bapurao Deshmukh College Of Engineering
Bachelor of Engineering (B.E.)
2008 — 2012
Skills
- Sales Management
- Microsoft Office
- Sales
- B2b Marketing
- Management
- Marketing
- Teamwork
- Team Management
- Market Research
- Powerpoint
- Marketing Strategy
- Customer Service
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