Shubhankar Singh

About Shubhankar Singh

It started with curiosity—how can data tell stories and drive real decisions?I’m Shubhankar Singh, a Business Analyst at Easyrewardz, helping brands unlock customer loyalty through data-driven strategies, Gen AI, and Agile thinking. With over 5 years of experience across business analysis, project ownership, and sales leadership, I bring a rare mix of technical insight and commercial instinct.At Easyrewardz, I work closely with cross-functional teams to translate business goals into user stories, prioritize backlogs, and drive end-to-end project execution.I’m currently integrating Gen AI tools to automate workflows, enhance reporting, and bring more speed to analysis.Previously, I led a 25-member team at Extramarks, optimizing campaign performance through data-driven sales strategies. That experience taught me how to listen, lead, and pivot fast skills I now use to decode complexity and deliver clarity. Whether it\'s simplifying data, improving product workflows, or integrating Gen AI into real-world use cases, I love building solutions that work.Let’s connect if you\'re into business analysis, E-Commerce, loyalty tech, or just want to trade AI hacks.

Experience

1. Business Analyst

   Easyrewardz Software Services

   Feb 2025 — Present · Gurugram, IN

   Leading end-to-end business analysis for digital platforms including Digital Receipts, campaign management, referrals, coupons, and gamification, supporting enterprise retail clients.• Translating client requirements into system-feasible solutions by leveraging platform configurations, payload logic, and existing capabilities, reducing engineering dependency and delivery timelines.• Driving GST-compliant pricing and discount logic, including GST vs coupon bifurcation, ensuring regulatory alignment, accurate receipt display, and faster go-lives without backend development.• Acting as a client-facing solution SPOC, conducting client-led UAT, managing requirement sign-offs, and ensuring smooth handover from implementation to operations and tech-ops teams.• Supporting pre-sales and solution demos by designing client-branded demo campaigns and digital receipts, and using tools like Postman and rapid prototyping platforms to validate flows and showcase real-world scenarios.

Education

• Noida Institute of Engineering & Technology

  Bachelor's degree, Electronics and Communication Engineering

  2015 — 2019