Shubhankar Shakhari

Marketing @Ambuja Cements Limited

Mumbai, IN

Product Line Extension: Market research, customer discovery, vendor negotiation to develop customer value proposition, brand architecture, pricing strategy and profitability projection of 03 products• Retail Network: Researched, drafted end to end business proposals for Affiliated Retail network, ”Future Retail Model” ideated brand platform, strategic fit to existing channel, financial profitability for all stakeholder and profitability from channel extension• Developed micro-market specific branding strategy, co-ordinated with regions for implementation• Sales transformation of Non-performing branches, provided growth plan & monitored MoM performances• Developed framework, aligned 02 regions, 47 network MT vol, 4 Cr. EBITDA• Drove branding & network expansion activities in profitable markets, increased sales by 2%, 1.5 Cr. EBITDA.• Co-ordinated with 3 Regions, 10 SUs and 70 branches for building 120% channel capacity, • Developed Commercial Levers to increase profitability, aligned KPIs, created mechanism for daily tracking• Rural Framework: Developed proposal to capture 50% market share in rural market, implemented pilot.• District-wise benchmarking of pricing and discount structure, to understand premium positioning of ACL and scope for price increase.• CMO support for meeting & communication by ad-hoc reports, data analysis, market research, surveys

Jadavpur University

Bachelor's degree