Shubhank Patel
Associate - Seo @Publicis Groupe
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WORK HISTORY
Associate - Seo @Publicis Groupe
As a part of Publicis Groupe – Performics India, my responsibilities include:• Conduct comprehensive technical SEO audits, swiftly identifying and addressing critical issues.• Address critical technical issues including deep linking, crawlability, indexing, and content rendering.• Execute precise On-Page SEO enhancements across various web pages for both OTT & Telecom companies.• Enhance web content visibility through strategic keyword placement and HTML tag optimization.• Implement advanced App Store Optimization (ASO) strategies.• Leverage premium syndication Off-Page techniques with a primary focus on creating backlinks from high domain websites.• Execute precise Hreflang strategies for regional content targeting.• Implement OG tags for specific content optimization.• Design insightful dashboards using Power BI and Looker Studio.• Utilize Python libraries for SEO data analysis and comprehensive data visualization.• Collaborate on data-driven SEO strategies to enhance website performance and rankings.• Identify trends and generate reports with key performance indicators (KPIs).• Elevate click-through rates and engagement through meticulous META data optimization.
ABOUT SHUBHANK PATEL
I’m a Data Analytics professional with 4.5 years of experience, including over 3 years focused on performance data, automation, and advanced analytics, currently working as an SEO Associate in a data-centric capacity. My work bridges SEO and data analytics, where I build scalable data pipelines using GA4, Google Search Console, and BigQuery to centralize and automate reporting. I regularly work with web analytics data — using SQL to query large datasets from BigQuery and applying Python for data cleaning, trend detection, and generating custom performance metrics. I’ve worked on identifying ranking and traffic anomalies, visualizing cross-channel trends, and analyzing engagement drop-offs across regions, devices, and query segments. I also build forecasting models and custom performance views to help teams move beyond static reporting and make proactive, data-backed decisions. In my current role focused on SEO data analytics, I specialize in translating complex performance data into actionable, decision-ready insights.
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