Shubhangi A.

Experience

1. Engagement Manager

   YOptima

   Jul 2024 — Present · Bangalore Urban, IN

   YOptima is a leading enabler of accelerated business growth for marketers worldwide through its AI-powered, Full-Funnel Marketing Solutions Stack. Our Martech stack enhances audience discovery, targeting, and optimization throughout the funnel, resulting in increased Brand Lift, Search Lift, and Purchase Intent.Our proprietary technology includes: A deep-tech engine that delivers superior ROI on YouTube spends through GenAI-crafted contextually relevant channels: An audience intelligence and persona discovery engine: A moment marketing engine delivering dynamic ads based on real-time events: A Data-to-Insights engine accelerating performance optimization: A deep domain expert bot enabling micro-cohort level targeting, measurement, and optimization of brand and search lift: An audience enrichment engine powering targeted upsell and cross-sell strategies, unlocking the value of marketers\' CRM data.Collaborating closely with CMOs, we drive their digital transformation journey through programmatic media, growth consulting, and big data analytics, tailored for both in-house and offshore setups.YOptima has been ranked among India\'s top 25 Fastest Growing Tech Companies by Deloitte, is a Red Herring Global 100 winner, and a Google International Growth Partner and AdTech Partner.

Education

• Indian Institute of Mass Communication, Delhi

  Postgraduate Degree, Public Relations, Advertising, and Applied Communication

  2014 — 2015

• Sri Aurobindo Centre for Arts & Communication

  Graphic Designing & Creative Writing

  2007 — 2014

• Prestige Institute of Management & Research

  Bachelors in Business Administration