Shubham Yadav
Trade Marketing Manager @ Pidilite | Ex-Samsung | IIM Kozhikode
- Role
- Trade & Shopper Marketing Manager at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Yadav
Dynamic and growth-focused professional with 4+ years of experience driving market growth, category development, and consumer-led initiatives across top brands like Pidilite and Samsung. An MBA from IIM Kozhikode, with a strong foundation in sales execution, GTM planning, and cross-functional collaboration.At Pidilite, I lead market development for the Mumbai region across key categories including Fevicreate, Fevicryl, and Professional Fabric Glue—managing a 10-member team and executing impactful BTL and digital campaigns. I also developed a comprehensive GTM strategy for household and professional cleaners, covering market sizing, user segmentation, and brand architecture.Previously at Samsung, I managed a 50+ Cr retail business, led operations across 150+ outlets, and received the Top Gun award for high-impact sales execution.I bring a unique blend of on-ground execution and strategic planning, with strengths in BTL activations, team leadership, customer insight, and cross-functional collaboration. Passionate about building scalable consumer strategies and solving market-entry challenges with data-driven thinking.
Experience
Trade & Shopper Marketing Manager
Jun 2025 — Present · Mumbai, IN
Trade & Shopper Marketing Manager for Arts, Stationery, and Fabric Care Business (Pidilite Consumer Products)-Conceptualised and launched Fevicryl- Buy & Win (Anti-competition campaign)
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA
2019 — 2021
Institute of Engineering and Technology
Bachelor of Technology
2015 — 2019
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