Shubham Yadav
Product Marketing Analyst @Xactly Corp
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WORK HISTORY
Product Marketing Analyst @Xactly Corp
Bengaluru, IN
Competitive Intelligence- Conduct industry analysis, marketing research, product strategies, pricing strategies, competitive BattleCards, and build product roadmaps setting pipelines- improved sales team win rate against top rivals.Conduct in depth competitive analysis and marketing intelligence on Sales Performance Management (SPM) and Incentive Compensation Management (ICM) SaaS products, with a strategic focus on the US and European markets.Assisted with RFP, RFI and RFQ. Publish weekly newsletters, SWOT analysis, and win/loss deal analysis.Product Marketing- Develop Product Positioning, product marketing strategies, Market Segmentation and conduct A/B testing with performance analysis during product launches to enhance campaign performance and drive optimization.Created marketing content, including whitepapers, case studies, cheat sheets, and ebooks aligned with campaign goals.Manage product Launches, product features and showcase product demos in marketing events and conferences.Executed lead generation and MQL campaigns using LinkedIn Sales Navigator and ZoomInfo; integrated leads into Salesforce CRM for sales enablement.Lead organic customers review campaigns and get Customer Insights from G2/Capterra/Gartner Peer Network.Delivered GTM support across teams to improve alignment with target market goals and competitive differentiators.Product Management- Collaborate with Vendors, Stakeholders and cross-functioning to enhance product features.Manage and execute projects using Jira and asana as a project management tool, ensuring timely delivery, resource allocation, and team collaboration.Dashboards And Analytics- Collective data and integration to create a competitive dashboard and focus on ARR.Data Privacy and Security- Ensured GDPR compliance for data privacy and organized marketing database.Generative AI- Conduct go-to-market strategy and marketing data data collection via Zoominfo Copilot Ai, Husbpot ai.
EDUCATION
T.m convent Higher Secondar School, Bhopal
10th, General Studies
Truba Group of Institutes, Bhopal
Bachelor of Engineering - BE, Mechanical Engineering
Institute of Engineering & Management, Kolkata
Master of Business Administration - MBA, Marketing
T.M Convent Higher Secondary School, Bhopal
12th, Maths science
Institute of Engineering & Management, Kolkata
Master of Business Administration - MBA, Business analytics
ABOUT SHUBHAM YADAV
I am a results‑driven marketing professional with several years of success in product and…
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