Shubham Singh

About Shubham Singh

Sales leader with extensive experience across Q-Commerce, E-commerce, Modern Trade, General Trade, Retail, and HoReCa channels within the FMCG industry. Over the years, I have built expertise in key account management, omni-channel sales strategy, customer marketing, and business expansion, working with some of the most respected organizations including Streax, HUL, L’Oréal, Nestlé, and GCPL.My experience spans multiple categories including professional hair care, skin care, personal care, premium cosmetics, and F&B, with a strong track record of building scalable businesses across both online and offline channels. I specialize in developing strategic partnerships with large retailers and digital platforms while driving sustainable revenue growth.Currently serving as National Head – Sales at Imagine, leading the business across Q-Commerce, Modern Trade, General Trade, Retail, and HoReCa channels. My role focuses on expanding national distribution, strengthening key account partnerships, driving category growth, and building high-performance sales teams.Previously, I headed Modern Trade, E-commerce, and Quick Commerce for Balaji Foods, managing strategic relationships with leading platforms and retailers such as DMart, Reliance Retail, Spencer’s, Zepto, Blinkit, Swiggy Instamart, Amazon Fresh, BigBasket, and Flipkart Minutes.My expertise includes:• Key Account Management & Strategic Partnerships• Customer Marketing & Trade Marketing• Q-Commerce & E-commerce Business Scaling• ATL & BTL Marketing, Brand Activations & Media Planning• Sales Strategy, Distribution Expansion & Revenue GrowthI hold an MBA in Marketing from ICFAI Business School and continue to focus on building scalable, high-growth businesses in the evolving FMCG and digital commerce ecosystem.

Experience

1. National Sales Head

   Imagine Foods

   Mar 2026 — Present · Mumbai, IN

Education

• Metropolitan School, GKP

  12th, Business/Commerce, General

  2007 — 2009

• Prestige Institute of Management & Research

  BBA, Foreign Trade

  2009 — 2012

• ICFAI Business School

  Master of Business Administration (MBA), Marketing

  2012 — 2014

• Unilever ecommerce accelerator Hub

  Level 1 essentials