Shubham S.

About Shubham S.

I am a seasoned regional marketing and brand strategy leader with over a decade of experience operating across brand portfolio management, product go-to-market, and marketing operations within global technology and agency environments. Recognized for demonstrating a strong aptitude for translating global strategies into locally relevant execution, as well as for building scalable operating models that balance brand consistency with cultural nuance, I bring a verifiable history of contributing directly to regional growth, engagement quality, and execution excellence. Currently, I am a Senior Manager, Field Integrated Marketing at Microsoft, where I own regional marketing accountability across AI Business Solutions and Security portfolios for India and South Asia. Under my leadership, I have stabilized and advanced execution during periods of portfolio change, introduced new engagement models aligned to local market behavior, and translated customer and seller insights into upstream inputs that shape messaging, prioritisation, and go-to-market planning. I work closely with global, regional, and local stakeholders to ensure marketing programs remain relevant, operationally sound, and commercially effective across markets.Previously, as Senior Manager, Experiential Marketing, I led large-scale flagship initiatives and executive engagements across the region, partnering with global and regional teams to localize corporate frameworks, deliver complex programs under constraint, and embed accessibility, inclusion, and governance into execution at scale. Colleagues describe me as grounded, accountable, and reliable in high-ambiguity environments, with a consistent ability to bridge strategy and execution while maintaining focus on outcomes.I am interested in connecting with professionals across brand strategy, product marketing, regional GTM, and portfolio leadership. Feel free to reach out if you’d like to connect.

Experience

1. Senior Manager - Field Integrated Marketing - Ai Business Solutions & Security - India & South Asia

   Microsoft

   Feb 2025 — Present · Mumbai, IN

   Owned and operationalized marketing for dual portfolios, stepping in during a high-change period to ensure campaign continuity, seller enablement, and measurable performance across both.Introduced new engagement models and narrative formats, including gamified learning experiences and inclusive campaigns, that unlocked multi-quarter growth in qualified engagement and net-new reach.Collaborated with global and regional teams to adapt scale-first programs to local buyer behavior - improving tactic effectiveness, seller satisfaction, and account resonance.Contributed data-backed insights into upstream planning by translating audience feedback into messaging pivots, content prioritization, and campaign timing recommendations that helped shape broader GTM plans.Activated high-visibility moments and customer experiences, working with executive sponsors, comms, and partners to deliver flagship activations aligned with company narratives.Applied AI tools and frameworks across targeting, segmentation, and testing to accelerate campaign cycles and refine go-to-market execution - while embedding secure and compliant workflows into day-to-day ops.

Education

• Symbiosis Institute Of Media And Communication, Pune

  Bachelor of Media Studies, Marketing and Advertising

  2009 — 2012

Skills

• Online Marketing
• Event Planning
• Client Relations Skills
• Market Research
• Advertising
• Event Management
• Crm
• Social Media Marketing
• Strategy
• Integrated Marketing
• Direct Marketing
• Marketing
• Digital Marketing
• Marketing Communications
• Media Planning
• Brand Management
• Marketing Strategy