Shubham Meena
M-seal | Product Manager | Pidilite Industries | IIM Kozhikode | GSK | MNNIT Allahabad
- Role
- Product Manager (Brand M-seal) at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Meena
Being a Philomath, Shubham loves to explore every opportunity available to him. As a Product Marketing Manager at Pidilite Industries Limited, he is handling brands like FMCG Range, DIY products, Fevicol Core Range, Dr Fixit, Roff, Araldite & Maintenance products. He recently also launched products within FMCG category. He has experience in handling Amazon, Flipkart & eB2B accounts along with performance & digital marketing, product pricing strategy & governance, New Product development, Six Sigma & GTM strategy. At Everest Industries he successfully launched two products and has experience in handling creative agencies, cross functional team, packaging revamping, & launching new product category. While working at GSK Pharmaceutical he was also offered PPI for his excellent performance while working on a Digital Marketing Strategy plan. He is Alpha grade in NCC, basketball player, Ukulele player, loves traveling and cooking Indian cuisines.
Experience
Product Manager (Brand M-seal)
Aug 2025 — Present · Mumbai, IN
Strategy & Brand Leadership • Spearheaded the Go-to-Market (GTM) strategy for the Waterproofing, Tiling and Plumbing portfolio, successfully increasing market share by 9% within the highly competitive retail and professional segments.• Managed the end-to-end Product Lifecycle (PLM) for M-Seal, overseeing a P&L of $54 million and ensuring brand resonance across both B2B and B2C channels.• Repositioned core product lines to capture the DIY & Home Improvement market, resulting in a 34% uptick in secondary sales through targeted digital and physical retail activations.Channel & Influencer Marketing:• Engineered a robust B2B2C strategy by aligning dealer incentives with influencer engagement programs for over 1.8 Lacs plumbers and contractors, driving brand preference at the ground level.• Optimized Channel Marketing operations by managing a distribution network of 1450 dealers, ensuring 95%+ product availability and streamlining supply chain efficiency.• Developed technical specification kits and training modules for MEP (Mechanical, Electrical, and Plumbing) consultants, ensuring product integration into large-scale commercial and residential projects.Product Development & Market Penetration• Led New Product Development (NPD) initiatives for specialized Construction Chemicals, transitioning concepts from lab-testing to a successful nationwide commercial launch within 8 months.• Executed data-driven Market Penetration strategies in untapped territories, utilizing competitor benchmarking and pricing elasticity models to achieve a 11% growth in new account acquisitions.• Standardized technical documentation to meet international quality benchmarks, including sustainability standards and Green Building requirements, preparing the portfolio for global export markets.
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA, Business Administration and Management, General
2019 — 2021
Motilal Nehru National Institute Of Technology
Bachelor of Technology (BTech), Civil Engineering
2013 — 2017
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