Shubham Kumar
Insights
- Role
- Consumer Insights Specialist at Mars
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubham Kumar
Consumer & Market Insights professional with 5+ years of experience across FMCG —…
Experience
Consumer Insights Specialist
Jan 2024 — Present · Gurugram, IN
Own tracking of brand and consumer performance using Nielsen RMS, Kantar HHP, and brand track data for multiple categories.Create quarterly insight presentations based on stakeholder briefs to support brand and category managers in decision-making.Lead internal-external data triangulation for trend analysis and coverage diagnostics.Coordinate with agencies (Nielsen, Kantar, Brand Track) for timely and efficient research delivery.Contribute to innovation workshop design
Education
Northpoint Centre of Learning
Postgraduate Degree, Market Mesearch
Northpoint Centre of Learning
Postgraduate Diploma Degree in Market Research, Market Research
St. Xavier's College (Autonomous), Kolkata
Certified Accounts Professional(Diploma), Accounting and Finance
2016 — 2017
Calcutta University, Kolkata
Bachelor of Commerce - BCom, Accounting and Finance
2014 — 2017
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