Shubham Sushil Kumar Jain

About Shubham Sushil Kumar Jain

As a Senior Product Manager at Roundel, Target’s retail media network, I specialize in transforming ideas into scalable, data-driven solutions that deliver measurable outcomes and impact. My expertise spans building Big Data, Data Science, and AI-powered innovative solutions in AdTech, E-commerce, Retail, Conversational AI, Marketing Strategy, Optimisation & Planning, Measurement & Analytics, and Experimentation & Modelling.Key strengths:1. Problem Solving & Innovation: Identifying market opportunities and turning them into actionable strategies.2. Product Strategy & Execution: Leading cross-functional teams to deliver exceptional solutions leveraging product model of development.3. Data-Driven Decision Making: Leveraging data science and ML to optimize product outcomes.4. Stakeholder Engagement & Thought Leadership: Building strong partnerships to align product vision and execution.With degrees from IIT Bombay and the University of Melbourne, I have a solid foundation in engineering and research, with contributions to academic literature (100+ citations). Passionate about driving product strategy at scale where advertising, data, AI, and innovation intersect.Let’s connect to build the next generation of industry-leading products!

Experience

1. Product Management

   Target

   Apr 2024 — Present · Bengaluru, IN

   Building Data Driven AdTech Products to drive Marketing Strategy for Omnichannel CPG and Consumer Brands.Developing and executing cutting-edge marketing measurement strategies and solutions for brand clients of Target’s retail media network, Roundel. Creating and managing attribution and incrementality analysis tools for wide range of digital and offline advertising channels, including sponsored ads, display, social media, video, and search. These tools drive actionable ad insights, media plans, and performance optimisation for Roundel\'s customer brands through data-driven strategies. Leading key measurement and media offering enhancement initiatives, and building 3 way partnerships with industry giants (publishers) and leading technology providers (clean rooms) to resolve strategic gaps in solutions.Recognised with Marketing & Digital (M&D) Leadership (2025), Roundel Cultivate (2025), and Roundel Pinnacle (2026) Awards at Target for thought leadership, and launching & driving key impactful solutions at Roundel.

Education

• Indian Institute of Technology, Bombay

  Bachelor of Technology - BTech with Honours, Civil Engineering

• University of Melbourne

  Master of Philosophy - MPhil, Transport & GIS

• University of Michigan

  Specialization, Python Programming

• University of Alberta

  Specialization, Product Management

Skills

• Transportation Planning
• Engineering
• Vissim
• Matlab
• Transportation Engineering
• Activity Based Modelling
• Popgen
• Microsoft Excel
• Research
• Java
• Popsynwin
• Data Analysis
• Html
• Agent Based Modelling
• Programming
• C++
• Travel Demand Modelling
• Python
• Public Transport
• Population Synthesis
• Arcgis
• Highway Engineering
• Demand Forecasting
• R
• Mode Choice Modelling
• Transportation Modelling
• Civil Engineering
• Data Analytics
• Analytics
• Traffic Simulation
• Sumo
• Entrepreneurship
• Microsoft Office
• Traffic Engineering