Shubham Hajela

Product @Dream11

Mumbai, IN

Social Engagement and Play with Friends Program:WC Passport Campaign (Targeting T20 Cricket World Cup 2022)| BYOF (Bring Your Own Friends) Campaign | Private Pass Campaign (Discount Incentivization)Feature Enhancement | D11 Geo Location Groups | User Retention Metrics | Quarterly Active Users Target | Experimentation with Company Take Rates | Reporting and Performance Analysis- These campaigns and initiatives focused on leveraging social engagement, feature enhancements, and targeted marketing campaigns such as World Cup Passport (T20 Cricket World Cup 2022), BYOF, and Private Pass to drive user retention and engagement. The introduction of the D11 Geo Location Groups feature added a new dimension of community and competition. Continuous analysis of metrics and experimentation helped optimize strategies and achieve user growth targets.Rewards and Loyalty Program:Gamification Strategies | Personalized Offers and Rewards | Marketing and Communication | DDO (Dream Diwali Offer)| DreamSale Campaign (IPL 2023 Targeted)| Jackpot Feature Launch -These campaigns and initiatives focused on leveraging the rewards and loyalty program, feature enhancements, and campaigns refining marketing strategies to reach specific audiences such as DDO and DreamSale (IPL 2023) to drive user retention and engagement. The introduction of the Jackpot feature added an exciting element of chance and further enhanced user engagement. Continuous analysis of metrics and user feedback helped optimize strategies and drive the company\'s growth in the real money gaming application market.

Bal Bharati Public School, Dwarka

Matriculation; Higher Secondary, (PCM + Economics), 9.8 CGPA; 92 %

Bharati Vidyapeeth College of Engineering, Pune

Engineer’s Degree, Telecommunications Engineering, 3rd year