Shubham Gupta

About Shubham Gupta

At KreditBee, I lead the charge in acquiring new customers and maximizing revenue from existing ones through strategic use of channels like Google, Facebook, and Market Aggregators. In my previous role, I spearheaded the national launch of Airtel Black, expanding it to over 1,300 towns and crafting 10 distinct propositions that significantly boosted new user acquisition and subscriber base.With over 10 years of experience in sales, marketing, category management, and business development, I have consistently driven growth and profitability across diverse geographies and market segments.Key Achievements:KreditBee:• Amplified performance marketing efforts by 2.3X within just 6 months, all while maintaining a budget exceeding ₹10 Cr per month.• Revamped the referral program, resulting in a 2X increase in referred customers and a corresponding rise in revenue.Airtel:• Successfully launched Airtel Black in over 1,300 towns across India.• Designed and executed a retail expansion strategy that led to the opening of more than new stores nationwide.• Rolled out Airtel Xstream Fiber in the Andaman Islands with an innovative pricing strategy.• Developed a Fiber Expansion strategy for West Bengal and Orissa, launching services in over 75 towns.I am passionate about leveraging my expertise to drive strategic initiatives that lead to exponential growth and long-term success.

Experience

1. Assistant Vice President Marketing

   KreditBee

   Dec 2023 — Present · Bengaluru, IN

   Strategic Leadership: Spearheading a cross-functional team of 13 to drive marketing strategy, consumer insights, and product innovation, directly contributing to organizational growth.• Product & Pricing Innovation: Led the conceptualization and launch of high impact lending products (Oct ’24, May ’25), now generating ₹50 Cr+ in monthly DV• Go-To-Market Ownership: Defined and executed comprehensive GTM strategies with a performance- and partnership-led acquisition mix, delivering 40% YoY revenue growth while reducing CAC by 30%.• Performance Marketing Excellence: Oversaw campaigns across Google Ads, Facebook Ads, Apple Search Ads, and affiliate networks, achieving measurable outcomes:o 2X growth in revenue via Google campaigns (TROAS-focused)o 95% Share of Voice on competitor keywords via Apple Search Ads with optimized bid strategieso 30% reduction in CPS in just 3 months through media mix and funnel optimization• Referral & CRM Optimization: Redesigned the referral journey to drive 2X revenue growth; leveraged CRM and content marketing to boost conversion by 10% and deliver ₹1 Cr+ in monthly cost savings.• Investor & Stakeholder Management: Managed monthly and annual investor reporting, aligning business narratives with growth outcomes and future marketing plans.• Brand & Partnership Strategy: Built strategic partnerships with OEMs to enhance brand visibility and app penetration, driving long-term value & driving ATL campaigns• Programmatic & Data-Driven Growth: Established high-efficiency programmatic lead generation capabilities, outperforming other digital acquisition channels in cost and conversion.• Business Category Ownership: Led the Two-Wheeler Loan vertical end-to-end—from market entry strategy to setting up and scaling a new business line.• Telesales Enablement: Improved productivity by 80% within 8 months by developing propensity on leads, identifying high intent lead and improving connectivity

Education

• BIT Mesra Student-Industry Relations Cell

  Bachelor's Degree, Electrical and Electronics Engineering

  2010 — 2014

• Narbheram Hansraj English School

  Senior Secondary School, Science

  2004 — 2008

• Faculty of Management Studies - University of Delhi

  Master of Business Administration (MBA), general management

  2016 — 2018

• DAV Bistupur

  High School, PCMC

  2008 — 2010